![]() But since then, Invicta has taken a whole new direction. Also, being based in Switzerland naturally affected this as well. ![]() These timepieces are just as elegant as vintage Longines, Omega, or Tissot watches during this time because they followed the watch trends at the time. As a matter of fact, if you look at the vintage Invicta watches the brand produced during this time, they’ll look nothing like what you associate with Invicta today. This history is very interesting because today, Invicta is seen strictly as an American company although it has roots and a long history in Switzerland- the land of watchmaking. Today, Invicta watches is based in Hollywood Florida. The Invicta brand would remain resting for some years until 1991 when it was acquired and re-established by an American company. The company continued to produce Invicta watches in Bielle, Switzerland.ĭue to the declining popularity of Invicta and the number of watches sold, the company went bankrupt. The company went bankrupt in the early 1980s and was eventually sold to Ondix S.A in 1983. The history of Invicta hasn’t been crystal-clear, however. ![]() In fact, it is so old that its history goes all the way back to 1837 when the company was founded as a Swiss watch company by Raphael Picard in La Chaux-de-Fonds. Invicta is a watch brand with a long and rich history. In addition, they also tend to have some quite extraordinary and bold designs.īut if that is what you are looking for, and at an affordable price, Invicta may still be for you. The criticism usually comes from devoted watch nerds because Invicta watches are generally not pieces of fine mechanical craftsmanship. But at the same time, it is also a watch brand that has a place in the watch market. You could say that in some ways, Invicta is a watch brand that splits opinions.
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